Agency Marketing Training
Transform from service provider to strategic partner
with Open Velocity’s Agency Training Programme
Unlock your agency’s potential as a strategic marketing powerhouse with a training programme based entirely around your team’s challenges.
With brands increasingly outsourcing major strategic planning work, there’s never been a more important time to develop these skills in your agency.
Open Velocity’s training programme helps you seize this opportunity by giving your team the skills to win strategic contracts, deliver even greater value and become your clients’ indispensable strategic partner.
Does this sound familiar?
- Your agency loses out to competitors when pitching for strategic briefs.
- Your clients are increasingly asking you for solutions for overarching marketing challenges, rather than specific services.
- Your team is talented, but needs support as their roles begin to require extensive strategic problem solving ability.
What you’ll learn
Our course is a 10-week deep-dive into strategic marketing for experienced agency professionals, based around five workshops. We alternate these with ‘Power Hours’ – a chance for your team to apply what they learn to your own client challenges.
The marketplace and competitive dynamics
Understand the difference between ‘strategy’ and ‘tactics’. Learn how to use tools and data for strategic planning, so you can offer clients more accurate results.
Competitive advantage and marketing strategy frameworks
Make the distinction between business, marketing and brand strategy. Identify your clients’ strategic advantage and how to leverage this to win them more business.
Acquiring and retaining strategic marketing clients
Understand your potential clients and their budgets. Distinguish between ‘light’ and ‘heavy’ buyers to hone your clients’ customer acquisition and retention strategies.
Client strategy for your business
With Open Velocity’s support, apply the takeaways from lessons 1-3 to your own client challenges and discuss what impact you’d like to see.
Evaluating your strategy and when to change track
Identify the KPIs you need to track strategy success. Know when a strategy is no longer working and how to change track, so you can help your clients adapt to changing market conditions.
Each session is run by a tutor with both academic and professional experience, meaning every topic is fully explored and questions are always answered.
What our customers say
“It was apparent that Open Velocity understands our world and could offer a tailored solution shaped around our team rather than a generic, off-the-shelf product. The results speak for themselves and many of our account teams are already introducing innovative new strategies and asking more challenging questions of clients to really get to the crux of their businesses and produce meaningful results.”
– Martin Stone, Director, TANK
“The Open Velocity team really understood the brief from the outset, and put together a bespoke training plan which addressed our needs very well. Everyone certainly came away feeling better informed and energised by the training.”
– Chris Bogin, Client Services Director, TANK
The Open Velocity difference
We’re a little different from mass-marketed, off-the-shelf agency training programmes. Here’s why..
Immediately relevant
Right from the start, we apply the theory you learn each session to strategic challenges facing your own client accounts.
Completely personalised
Your agency is unique – our teaching reflects that. Specify a training schedule that suits you, and add extra content to address your specific challenges.
Led by real-world experts
Combining real-world strategic marketing know-how with teaching experience at major UK universities, our trainers are ideally placed to share their expertise.
Our pricing
Prices start at just £1,099 for a programme that puts your challenges, your team and your clients at the heart of all teaching content.
“Open Velocity provided vital marketing support at a pivotal time in YorkTest’s ongoing journey to build on our UK market presence and expand into the US. Their support has contributed to a record year for our company in 2022 and helped us lay solid foundations for future growth”
“Over the past 9 months Bethan has been an integral part of translating our growth ambitions into a tangible long term plan and has worked closely with our senior team to define and validate an exciting new direction for the business.”
“Working with Bethan has been a huge success for our business and I personally can't recommend her enough. She worked with our marketing function and in a short few months, completely reset our strategy and vision for the growth of the agency. We initially engaged her for a one-off project but the value she has been able to contribute has led us to extend our partnership for the foreseeable future.”
“Requirements were captured in a very short space of time, and the end result is always to a very high standard. We could not operate at the level we are without support from Open Velocity. We hope to continue this relationship for many years to come, thank you for all the support so far!”
“Working with Open Velocity has been extremely valuable for 34SP. They helped us understand what makes us special in a busy market and how to share that message with our customers. Their work has made a big difference for our business, giving us a solid foundation to continue to build upon.”
A chat costs nothing
And it could be the best thing you do for your business.
If you’re not quite sure what you need from us, you’ll know the issues you’re up against and we’ll help figure out where we can best fit in. We’ll always do what’s best for your business, so if we can’t help, we’ll say so.
Get in touch by completing the form or email us at hello@openvelocity.co.uk
