Transform from service provider to strategic partner
Help your team to think, talk and act more strategically with Open Velocity’s Strategy Catalyst Training.
From tactical to strategic thinking
Do these challenges sound familiar?
but a strategy skills gap prevents others from confidently stepping in
What your
team will learn
The marketplace and competitive dynamics
Competitive advantage and marketing strategy frameworks
Acquiring and retaining strategic marketing clients
Client strategy for your business
Evaluating your strategy and when to change track
Understand the difference between ‘strategy’ and ‘tactics’. Learn how to use tools and data for strategic planning, so you can offer clients more accurate results.
Make the distinction between business, marketing and brand strategy. Identify your clients’ strategic advantage and how to leverage this to win them more business.
Understand your potential clients and their budgets. Distinguish between ‘light’ and ‘heavy’ buyers to hone your clients’ customer acquisition and retention strategies.
With Open Velocity’s support, apply the takeaways from sessions 1-3 to your own client challenges and discuss what impact you’d like to see.
Identify the KPIs you need to track strategic success. Know when a strategy is no longer working and how (and when) to change track, so you can help your clients adapt to changing market conditions.
The marketplace and competitive dynamics
Understand the difference between ‘strategy’ and ‘tactics’. Learn how to use tools and data for strategic planning, so you can offer clients more accurate results.
Competitive advantage and marketing strategy frameworks
Make the distinction between business, marketing and brand strategy. Identify your clients’ strategic advantage and how to leverage this to win them more business.
Acquiring and retaining strategic marketing clients
Understand your potential clients and their budgets. Distinguish between ‘light’ and ‘heavy’ buyers to hone your clients’ customer acquisition and retention strategies.
Client strategy for your business
With Open Velocity’s support, apply the takeaways from sessions 1-3 to your own client challenges and discuss what impact you’d like to see.
Evaluating your strategy and when to change track
Identify the KPIs you need to track strategic success. Know when a strategy is no longer working and how (and when) to change track, so you can help your clients adapt to changing market conditions.
Career development
What our customers say
The training was so practical which has meant the team have been able to embed this into their ways of working straight off the bat – having used the models during the sessions.
I am confident we will not only see a business impact from this training but that this also truly delivers on our commitment to grow our team as individuals.
Martin Stone, Director, TANK
Becky Simms, Founder & CEO, Reflect Digital
The Open Velocity difference
Immediately relevant
Right from the start, we apply the theory learnt in each session to strategic challenges facing your own client accounts.
Key insight on what clients want from an agency
All our trainers bring years of client-side experience working closely with agencies, giving them valuable insight into winning pitches and building strong, effective client-agency partnerships.
Completely personalised
Your agency is unique - our teaching reflects that. Specify a training schedule that suits you and add extra content to address your specific challenges.
Led by real-world marketing strategy experts
Combining real-world strategic marketing know-how with teaching experience at major UK universities, our trainers are ideally placed to share their expertise.
Meet the tutors
Bethan Vincent
Bethan has worked both agency and client side and is a frequent speaker at agency events like MozCon and BrightonSEO. She’s led B2B marketing teams in a number of technology businesses, and as an entrepreneur, knows the challenges of building a successful business. She brings a well-informed perspective on how the agency - client relationship is evolving, and how tech is reshaping the world of marketing, impacting customer behaviour along the way. Bethan has run training sessions at events such as Women in Tech SEO London and contributed to entrepreneurship and marketing course content for institutions like the University of York.
Jon Paget
Jon is a global marketing strategist with a keen interest in how innovation and technology drive the evolution of future-ready brands. In addition to his consultancy work, he lectures in Marketing at both Falmouth University - home to the UK’s top-ranked course for creative advertising and strategy-focused graduates - and the University of Exeter. Jon’s experience spans a range of digital agencies, where he has held both consultancy and client-side roles, most recently leading brand repositioning and growth initiatives for several full-service agencies.
Training packages
Our basic package
- 10 weeks total course length
- For groups of 3-6 people
- Weekly interactive sessions
- Taught by live webinar by expert trainers
Customisation options
- Extra modules and course content
- Quarterly or annual training programme
- Review, refresher and 1-2-1 sessions
- Ad-hoc client strategy support
How we add value for our clients
Success stories are best told in the words of their subjects. Here’s what some of our clients have to say about working with Open Velocity.
