STRATEGY TRAINING
Competitive positioning
Clarify your purpose, audience and unique value with clear competitive positioning. Consistent messaging, a defined competitive edge and aligned identity ensures every touchpoint attracts, engages and sets you apart in your market.
Build your brand story
Get the basics right
We’ll clarify your purpose, pinpoint your target audience and highlight what they want from you. We’ll make sure you’re telling a compelling brand story to attract and engage your customers, setting you apart from your competitors. If needed, we can also review your brand identity and make sure it’s creating the right impression, in step with your brand story.
Target audience definition
Competitive positioning
Brand positioning
Messaging guide
Brand identity review
What you get
Your value proposition – we’ll highlight the value you bring to the market and how you’re positioned against your competitors
Target audience definition and insight – we’ll get to know your audience and understand their needs, buying journeys and barriers to overcome
Brand positioning and core messaging framework – we’ll recommend how you position yourself to get maximum impact, along with a messaging guide to help shape marketing outputs
Brand identity action plan – based on the outputs above, we’ll review your visual brand identity to make sure it’s aligned and works in the marketing channels and formats you’ll be using.
- Competitor product and pricing overviews
- Unique selling points (USPs)
- What value you bring to customers
- Defined audience insight interviews (as required)
- Audience needs analysis and proposition fit
- Customer personas
- Brand and proposition positioning
- Reasons to believe (RTBs)
- Messaging hierarchy
- Examples of relevant content
- Recommendations and rationale for change
- Design brief to inform design work
Your value proposition - we’ll highlight the value you bring to the market and how you’re positioned against your competitors
- Competitor product and pricing overviews
- Unique selling points (USPs)
- What value you bring to customers
Target audience definition and insight - we’ll get to know your audience and understand their needs, buying journeys and barriers to overcome
- Defined audience insight interviews (as required)
- Audience needs analysis and proposition fit
- Customer personas
Brand positioning and core messaging framework - we’ll recommend how you position yourself to get maximum impact, along with a messaging guide to help shape marketing outputs
- Brand and proposition positioning
- Reasons to believe (RTBs)
- Messaging hierarchy
- Examples of relevant content
Brand identity action plan - based on the outputs above, we’ll review your visual brand identity to make sure it’s aligned and works in the marketing channels and formats you’ll be using.
- Recommendations and rationale for change
- Design brief to inform design work
Head in the right direction
We know the right questions to ask. From evaluating what you’re doing today, developing your brand positioning and launch plans, to helping your teams execute, we’ll make sure you’re heading in the right direction.
How we add value for our clients
Success stories are best told in the words of their subjects. Here’s what some of our clients have to say about working with Open Velocity.
