AGENCY MARKETING
STRATEGY TRAINING
STRATEGY TRAINING
Tailored
Go-to-market

strategy
From ideation to execution, we build Go-to-market strategies tailored around your business goals. This creates the blueprint for your marketing activity, so you can execute with confidence.
From ideation to execution, we build Go-to-market strategies tailored around your business goals. This creates the roadmap for your marketing activity, so you can execute with confidence.
What can a great 

Go-to-market
consultancy do for you?
A well-constructed go-to-market strategy contains the right building blocks to set you up for long-term commercial success. Understanding your brand positioning and target audience – and knowing which channels to use to reach them – can amalgamate short term successes into long-term, sustainable growth.

Collaborating with you every step of the way, we pinpoint key audiences and messaging, drill down into potential differentiators, identify the right performance measures, and create a strategy that fits your business perfectly – with full support building the resources and execution model that’s right for you.
A Go-to-market strategy can provide a roadmap for:
Launching your business with confidence

Raising investment for your business
Launching new products and services
Expanding into new regions or industries

Rebuilding your strategy to address potential weak points

Reliably hitting key growth goals and targets

What are the benefits for your business?
Tailored
No generic templates here – our go-to-market services are completely customised to your needs for maximum impact.
Contextualised
Our go-to-market experts research your competition, market dynamics and existing customers to build relevant frameworks and identify key success metrics.
Complete

We’re with you for the entire journey – that includes support with the steps and resources needed to execute your strategy with confidence.
How we build your perfect
Go-to-market strategy
Identifying your value proposition
Defining your target audience and positioning
Building your core messaging guide and Go-to-market strategy
Creating your launch plan and supporting its execution
Our go-to-market consultants identify the value you bring to the market, so you’re clear on how you’re positioned against your competitors, with a full competitor overview and in-depth discussions about your USPs and key differentiators.
Our experts work with you to conduct audience needs analysis, build customer personas and start to create your brand positioning. This ensures you understand your target audience inside out, and know how to position yourself for maximum impact.
Our consultants collaborate with you to create highly customised strategy frameworks, build activity plans and identify the channels most relevant to your audience. We’ll also create a messaging hierarchy, with examples of relevant content, so that you’re clear on how to land messages for key audience segments.
We offer full support as you execute your go-to-market strategy, with in-depth recommendations for audience targeting, key channels to use and relevant performance metrics to track to measure success – all broken down into a channel-by-channel activity plan.
Identifying your value proposition
Our Go-to-market consultants identify the value you bring to the market, so you’re clear on how you’re positioned against your competitors, with a full competitor overview and in-depth discussions about your USPs and key differentiators.
Defining your target audience and positioning
Our experts work with you to conduct audience needs analysis, build customer personas and start to create your brand positioning. This ensures you understand your target audience inside out, and know how to position yourself for maximum impact.
Building your core messaging guide and Go-to-market strategy
Our consultants collaborate with you to create highly customised strategy frameworks, build activity plans and identify the channels most relevant to your audience. We’ll also create a messaging hierarchy, with examples of relevant content, so that you’re clear on how to land messages for key audience segments.
Creating your launch plan and supporting its execution
We offer full support as you execute your Go-to-market strategy, with in-depth recommendations for audience targeting, key channels to use and relevant performance metrics to track to measure success – all broken down into a channel-by-channel activity plan.
How we add value for our clients
Success stories are best told in the words of their subjects. Here’s what some of our clients have to say about working with Open Velocity.
Reflect Digital were looking for training to help their team think and plan more strategically.
Refined targeting and positioning, developed holistic marketing strategy and channel plan
Marketing audit, PPC review and agency selection support leading to clear growth recommendations
Developed customer journey mapping framework, core audience profiling and content strategy
