STRATEGY TRAINING
Marketing audit: assessing your marketing competencies
Unlock your business’s growth potential with a comprehensive marketing audit focused on five essential competencies:
Insight, Strategy, Execution, Effectiveness, and Optimisation.
Unlock your business’s growth potential with a comprehensive marketing audit focused on five essential competencies:
Insight, Strategy, Execution, Effectiveness, and Optimisation.
Tailored recommendations
& benchmarked performance
Our audit goes beyond surface-level checks, drilling into the granular drivers that determine marketing success – from understanding the market, customer, and competitors, to evaluating your go-to-market approach, brand clarity and scalability.
We benchmark your marketing capabilities against businesses with a similar scale of ambition, ensuring that our recommendations are both relevant and actionable.
Using a scorecard approach, we assess your growth goals alongside your current marketing resources and budget. This enables us to provide an objective, data-driven benchmark of your capabilities and ensures that the resulting recommendations are highly customised to your specific context and aspirations.
Why conduct a
marketing audit?
A marketing audit provides a clear, objective assessment of your current marketing function. It benchmarks your performance across critical competencies, highlights strengths and blind spots, and delivers a prioritised roadmap for improvement. This process empowers you to make data-driven decisions, optimise resources, and align marketing with your business growth goals.
Granular drivers of
marketing performance
Within each competency, we evaluate specific drivers that underpin your marketing results.
Below are just some of the questions our audit will help answer.
Market, customer
& competitor understanding
Are you gathering and leveraging insights to inform decisions? Do you know your customers’ needs and how you compare to competitors?
Go-to-Market
approach
Is your route to market clearly defined and aligned with your audience? Are you using the right channels and tactics to maximise reach and engagement?
Brand message & proposition
Is your business or brand proposition clear and differentiated? Does your messaging resonate with your target audience and generate real interest?
Executional
excellence
Are your teams and processes set up to deliver consistently? Are you using the right tools and measuring the right metrics?
Effectiveness & optimisation
Are you tracking the right KPIs—such as ROI, conversion rates, and customer lifetime value? Do you have mechanisms in place for ongoing optimisation and learning?
Ability to scale
Ability
to scale
Do you have the necessary skills, resources and capabilities to scale your marketing investment and grow your business?
What you get:
the Marketing Audit Report
Benchmarking
Gap analysis
Prioritised action plan
Implementation support
See how your business performs against industry standards and growth-stage peers.
Identify areas of over - or under - performance across competencies and drivers.
Receive a clear, actionable roadmap tailored to your growth objectives.
We can help you action the recommendations, whether as a one-off project or ongoing partnership.
Benchmarking
See how your business performs against industry standards and growth-stage peers.
Gap analysis
Identify areas of over - or under - performance across competencies and drivers.
Prioritised action plan
Receive a clear, actionable roadmap tailored to your growth objectives.
Implementation support
We can help you action the recommendations, whether as a one-off project or ongoing partnership.
Ready to unlock your marketing potential?
What our customers say
“Open Velocity’s competency audit is excellent. It quickly identified the areas where our marketing thinking was either incomplete or inconsistent, and through this highlighted a set of prioritised actions to help address the associated issues. I would happily recommend it to any company wanting to improve their marketing strategy and delivery”.
Bob Bevan, Chief Operating Officer, Visicover
FAQs
How long does the audit take?
Most audits are completed within 2–4 weeks, depending on business size and complexity.
What’s involved?
We combine desk research with stakeholder interviews and data analysis to build a holistic picture of your marketing function.
Can you help implement the recommendations?
Yes, we offer ongoing support to help you execute your prioritised action plan and build out your marketing capabilities.
How we add value for our clients
Success stories are best told in the words of their subjects. Here’s what some of our clients have to say about working with Open Velocity.
