Marketing
strategy
Put simply, a good marketing strategy is your business roadmap to winning in your market and delivering sustainable growth. It defines the structure to ensure your marketing execution is amplifying your competitive edge, in a consistent and well targeted way.
Strategy in practice
The right marketing strategy building blocks
When a marketing
strategy matters most
when your business encounters pivotal moments.
You find yourself forced to make bold growth decisions – in a high pressure, high-ambiguity environment – without clear visibility into what’s truly driving success, or how best to scale it. Having a marketing strategy helps keep you on track.
FAQs
How does strategy drive growth?
A good marketing strategy gives you clarity on where to play, how to win and which levers to pull. It aligns every activity to your business goals, turning insight into focused action that drives real growth. It builds an executional playbook where every decision and activity is aligned and consistent.
Why take a long-term view when the market is changing so fast?
Short-term wins can be tempting, but only a clear, long-term strategy delivers sustainable growth. Treat your strategy as a framework for testing, learning, and evolving—so your marketing spend is always focused on what works. Setting a clear strategic direction means money will be focused in the right places, with a series of levers that build momentum and smooth your growth curve over time.
Doesn’t developing a marketing strategy slow you down?
Taking time to build your strategy up front means you’re set for faster, smarter decisions later. For most businesses, it’s a matter of weeks—not months—to get the essentials in place. With a clear strategy, you move quicker, focus your efforts, and capture your audience’s attention where it counts. Skip the groundwork, and you risk wasted spend and damaging your brand with the wrong message.
Isn’t a marketing strategy out of date as soon as it’s finished?
Great brands stay consistent at their core but adapt too. While your strategy’s foundation—what you stand for and promise—remains steady, the best strategies are constantly tested, refined, and updated to stay relevant. In a shifting market, this balance of consistency and agility builds trust and keeps your brand ahead.
What are the tell-tale signs that my marketing strategy needs strengthening?
Common signs include eroding ROI, unclear growth levers, declining customer retention, or messaging that doesn’t land. If you’re experiencing these pain-points, it’s time to revisit your strategy.
Who should be involved in developing a marketing strategy?
Strategy works best when marketing, commercial, and product leaders collaborate. At Open Velocity, we often work directly with founders, CEOs, CMOs, and marketing leaders to ensure alignment across teams.
How does marketing strategy support fundraising or investment?
Investors want clarity, customer validation, and a credible growth plan. A robust marketing strategy helps you articulate your positioning and go-to-market approach—key to a compelling pitch.
What’s the difference between a marketing strategy and a marketing plan?
Your marketing strategy defines where and how you’ll compete—it’s the big-picture framework. Your marketing plan is tactical, detailing campaigns, timing, and budgets. Strategy always comes first.
How we add value for our clients
Success stories are best told in the words of their subjects. Here’s what some of our clients have to say about working with Open Velocity.
