ACCELERATE YOUR GROWTH
About Open Velocity
We work with tech-enabled, IP-rich, and operationally complex organisations at pivotal moments when clarity, orchestration and strategic thinking are needed most. We combine the commercial depth of a consultancy with the embedded partnership of an in-house leader.
Why we exist
Open Velocity exists to raise the bar for what marketing can and should do in ambitious businesses.
Our founder, Bethan Vincent, saw a common gap in high-growth companies: plenty of activity but little strategic clarity. Marketing was often an afterthought, not a growth driver.
We believe effective marketing starts with strategy, not tactics. By asking the right questions and aligning with the business, its customers and market.
Today, we help businesses navigate complexity, inflection points and change, building strong marketing foundations for lasting growth.
Proudly supported by:
Why we're different
Many businesses reach a point where more campaigns won’t fix what’s not working. They need clarity, not just capacity.
That’s where strategic marketing consulting comes in.
Agencies often say they “do strategy,” but more often than not, they mean brand, creative or channel strategy. Execution-led partners expect to be briefed.
We work differently.
At Open Velocity, we partner with business leaders to shape the thinking behind the work. We help define what your marketing needs to achieve, where it needs to focus and how it needs to evolve. We don’t just optimise activity, we align marketing to the bigger commercial picture.
With us, you get:
Senior consultants who guide your marketing strategy like an internal leader would
A structured, objective view grounded in evidence and experience
Strategic clarity that makes execution sharper, more effective and more scalable
A partner who helps you ask the right questions before committing resources to the wrong answer
Who we work with
We’ve partnered with teams at:
VC or PE-backed SaaS firms post-Series A
Investors looking for marketing due diligence on an acquisition
Fintechs navigating scale and market expansion
eCommerce brands looking to launch in new geographies
Climate and sustainability ventures shaping new categories
What they have in common is ambition and the need for senior thinking that leads to meaningful action.
Meet the team
Senior operators. Not career consultants. Our team brings decades of hands-on practical experience at Director and CMO level, across start-ups, scale-ups and corporate environments. We’ve held the accountability. We know what it means to build, lead and transform marketing functions from the inside.
Sector expertise: SaaS / PaaS, Technology Services, Ecommerce, Health Tech, D2C Brands, Digital Agencies
Sector expertise: Travel (B2C), Fintech / Financial Services (B2C), Insure Tech, Legal Services, Health & Wellness, Marketing Agencies
Sector expertise: Travel (B2C), Social Tech, Health Tech, Marketplaces, Climate Tech, Marketing Agencies
Sector expertise: Travel (B2C), Financial Services, Advertising Agencies
Expertise:
Training programme design and delivery,
Coding for generative design (Python, Pd),
Research and data management
Expertise:
Board and M&A advisor to entrepreneurs in the marketing and technology sector.
How we work
Our approach is defined by five principles:
We simplify the complex and help teams align quickly and confidently.
We don’t accept assumptions. We ask the tough questions and help you answer them.
We bring research, insight and customer voice into every decision.
We create momentum. Strategy should lead to execution, not inertia.
We work transparently, collaboratively and with integrity.
We’re not here to apply the same playbook to every client. Every organisation is different. We get under the skin of your business, market, and team and build a growth plan with purpose.
Careers at Open Velocity
Open Velocity hires experienced marketers who are comfortable with complexity and motivated by impact. We work remotely, flexibly and collaboratively. Every member of our team is employed because we believe consistency and quality matter to our clients and to each other.
We look for two things above all else:
Experience
Shaping strategy, leading teams and working at a senior (Director/CMO) level across B2B and B2C
Cultural fit
Including curiosity, accountability, humility and ambition
If you’re a senior marketer looking to work differently, with a team of equals on meaningful, meaty challenges, we’d love to hear from you.
How we add value for our clients
Success stories are best told in the words of their subjects. Here’s what some of our clients have to say about working with Open Velocity.
Reflect Digital were looking for training to help their team think and plan more strategically.
Refined targeting and positioning, developed holistic marketing strategy and channel plan
Marketing audit, PPC review and agency selection support leading to clear growth recommendations
Developed customer journey mapping framework, core audience profiling and content strategy
