Bethan Vincent is the Founder and Managing Partner of Open Velocity, a strategic marketing consultancy for high-growth, tech-led businesses. With over a decade of experience in senior marketing roles, Bethan has led successful go-to-market strategies, repositioned brands, and built high-performing teams across competitive global markets.
A serial founder herself, Bethan understands the realities of building a business under pressure. Her previous ventures include a B2C coffee business and a sustainability certification platform. Today, she applies that entrepreneurial mindset to helping others grow with clarity, confidence, and commercial focus.
Bethan is a recognised voice in the industry. As an international speaker, podcast host and published commentator on topics ranging from AI and marketing ethics to growth strategy. Bethan is especially passionate about demystifying complex marketing problems and turning them into actionable, measurable marketing action.
Whether they are designing a marketing operating model for a scale-up, training agencies on marketing strategy or coaching teams through critical inflexion points, Bethan brings depth, honesty and strategic acumen to the table.
Experience
Industry leadership roles:
Investor/Advisor, Myles (acquired by Santé Group.)
Marketing Director, Netsells (technology solutions)
Head of Marketing, Bytemark (SaaS/PaaS)
Founder, Bright Ethics (ethical certification)
Founder, Vincent’s Coffee
Client work & sector experience:
Technology services
D2C brands
SaaS / PaaS
eCommerce
Digital agencies
Healthtech
Expertise
International expansion strategies
Brand positioning/repositioning
New product/service launches
Using AI in marketing
Marketing performance measurement and optimisation
Bridging the gap between sales and marketing
Fractional CMO
Training and mentoring marketing teams
Bethan loves unpicking complexity, particularly in technology-led businesses.
Recognised leadership and contribution
Bethan’s work has been recognised nationally for both their entrepreneurial impact and leadership in business.
Winner, IoD Director of the Year 2024 (Young & Start-Up)
Awarded by the Institute of Directors for excellence in governance, innovation, and commercial growth.
Winner, University of York Alumni Award 2023 (Enterprise Champion)
Recognised for entrepreneurial success and contributions to the regional business ecosystem.
A trusted voice on marketing, leadership and growth
Bethan is a sought-after international speaker known for her ability to distill complex marketing strategy into clear, actionable insight. They speak on topics including:
- Marketing strategy for scale-ups
- Proposition and positioning in complex markets
- Embedding audience insight and empathy into marketing
- AI adoption in marketing
- Building resilient, high-performance marketing teams
“For anyone considering Bethan as a speaker, I can wholeheartedly recommend them. Bethan was one of the highest-rated speakers amongst a pretty stellar lineup at Turing Fest last November. They’re also a lovely human, which always helps!”
Brian Corcoran, CEO at Turing Fest
Previous speaking engagements include
WTSFest, February 2025, London
Turing Fest, July 2024, Edinburgh
MozCon, June 2024, Seattle
Applied AI, August 2023, Leeds
Learn Inbound, March 2023, Dublin
GitLab Commit, 14th January 2020, San Francisco
Booking enquiries
Bethan is currently accepting speaking invitations for events requiring travel from July 2025 onwards. Please direct enquiries to bethan@openvelocity.co.uk
How we add value for our clients
Success stories are best told in the words of their subjects. Here’s what some of our clients have to say about working with Open Velocity.
Reflect Digital were looking for training to help their team think and plan more strategically.
Refined targeting and positioning, developed holistic marketing strategy and channel plan
Marketing audit, PPC review and agency selection support leading to clear growth recommendations
Developed customer journey mapping framework, core audience profiling and content strategy
