Hello, we’re Open Velocity -
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What we do
Marketing that’s transformational for your business needs a clear blueprint. Our experienced consultants work with you, to build a marketing strategy that’s completely in tune with your business revenue, goals and capabilities.
Once we’ve established a clear direction, we build you a prioritised action plan and support you in finding the best solution to execute it – whether that’s coaching your in-house team or finding the right external resources
Build the foundations for marketing success
Strategic consultancy
Whether you’re planning a one-off project or require retained marketing support, we have the experience and expertise to help you overcome challenges and smash your targets.
Benchmarking your performance
We dive into your current marketing performance so you can understand what’s working, what isn’t and whether your marketing budget could be doing more for your growth targets.
Marketing agency training
Our unique training programme for marketing agencies develops your team’s ability to think strategically, adding value to existing client relationships and helping you win new business.
Consultancy not agency
Our team of marketing consultants offers decades of experience across a broad range of sectors. You’ll have consistent access to some of the industry’s best-regarded marketers with a genuinely independent view of how to achieve your goals, rather than being sold one cure-all solution by a limited-track agency.
Our consultants
Bethan Vincent
Managing Partner
“The strength of any house lies in its foundation—marketing is no different. These foundations are rooted in understanding your customers, their behaviours, and what resonates with them. When you base your marketing on the actual way people interact with brands and buy, you greatly improve your chances of success.”
Sector expertise: SaaS, Technology Services, Digital Agencies, Ecommerce
Jon Paget
Senior Partner
“For thousands of years, knowing your customer better than your competitors has led to businesses knowing what to sell, at what price, where to sell it and how to promote it, profitably. Nothing has changed and yet everything has changed. Marketing strategy provides direction on these critical questions.”
Sector expertise: Technology Services, Health Tech, Social Tech, Travel
Lisa Wood
Senior Partner
“Customer attention is an increasingly rare commodity. To win attention you have to build trust and credibility, have resonance and stand-out from everyone else around you. Switch off your filters for just a minute and notice the number of irrelevant ads vying for your attention – wrong place, wrong time, wrong product.”
Sector expertise: Fintech, Banking, Travel, Legal Services
Building long-term success, together
Our approach is collaborative. We build strong relationships between individual consultants and their clients, and strengthen them with the collective knowledge of our team.
Flexible to your needs
We tailor our approach to marketing strategy based on your own requirements – but always retain the flexibility to adapt to changing business needs.
Pragmatic problem solvers
We look for opportunities not roadblocks, and develop solutions based around the resources you have available.
Comfortable with complexity
We dive into complex business challenges and work out how your marketing strategy should contribute to solving them.
Clear and evidence-based insight
We use the data to examine where your marketing is right now – and where it could be – with the clarity that only an outside perspective can bring.
How we add value for our partners
Success stories are best told in the words of their subjects. Here’s what some of our partners have to say about working with Open Velocity.
As a fractional CMO, at York Test, a leading health and wellbeing company, our work supported the development of in-house marketing capabilities, product expansion and growth into the US. Building a strong competitive advantage and growing brand presence, resulted in a 24% growth in direct UK traffic revenue and a 41% uplift in the US.
“Over the past 9 months Bethan has been an integral part of translating our growth ambitions into a tangible long term plan and has worked closely with our senior team to define and validate an exciting new direction for the business.”
After an impressive period of growth we supported Impression’s repositioning as a leading multi-channel digital agency. Working alongside their in-house marketing team to translate their business goals into a scalable and fully-resourced go-to-market strategy, focusing on their best-fit target audience.
“Requirements were captured in a very short space of time, and the end result is always to a very high standard. We could not operate at the level we are without support from Open Velocity. We hope to continue this relationship for many years to come, thank you for all the support so far!”
In a saturated and commoditised market we helped 34SP, a website domain name and hosting provider, refresh its positioning and tailor messaging to a clearly defined target audience, amplifying its strengths and helping them create stand out. We then defined the information architecture for the redevelopment of their website.
Curiosity, Care, and Courage: Why psychological safety is your competitive edge #74
In this episode Bethan is joined by executive coach and leadership mentor Anni Townend. Taking Anni’s work as a starting point they discuss how senior leaders...
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growth tax, noun A hidden cost or inefficiency that slows down a company’s growth rate, reducing its potential to expand and succeed in the market. Every...
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Fashion Futures: Sustainability and scale in the fashion industry #73
In this episode Bethan chats with Gillian Ridley Whittle, founder of Peachaus, about her journey from a career in fast fashion to creating an ethical underwear...
Read moreLet’s chat
A conversation costs nothing – why not see where it takes you?
Our experts would love to know more about your business, and to help you identify opportunities to remove obstacles and drive long-term, profitable growth.
Get in touch using the form, or drop us a message at hello@openvelocity.co.uk