
Jon is a marketer and Associate Lecturer at both Falmouth University and The University of Exeter. He has led global marketing teams in large organisations and start-ups, and brings first-hand insight from being part of a founding team. His in-house expertise covers travel, tech, and communications, complemented by agency-side experience.
In addition to leading strategic projects, Jon is dedicated to mentoring others—blending his hands-on industry expertise with over a decade of academic experience to help aspiring marketers build strong strategic skills.
Jon started out in a small marketing agency, having been inspired by a lecturer at university to pursue a creative career. Since then, he’s worked in the US and across Europe for a variety of travel and technology focused brands, before choosing to become a consultant for the diversity of challenges it provides. He also spends time supporting several local charities as a trustee, close to where he lives in Cornwall.
Experience
Industry leadership roles:
Marketing Director, Social-Ability (health tech)
Marketing Director, Shift8* (health tech)
Head of Content & Social Media, Rated People
(B2B2C marketplace)
(B2B2C marketplace)
Head of Content & Social Media, STA Travel
Head of Digital Marketing, TUI Travel
Client work & sector experience:
Travel (B2C)
Social tech
Health tech
Marketplaces
Climate tech
Expertise
B2B and B2C GTM strategies
Marketing growth plans
Marketplace analysis and positioning
Digital marketing strategy
Content strategy
International marketing strategy
Fractional CMO
Jon loves bringing clarity to businesses in crowded or complex marketplaces and working with companies who have a social or ethical purpose.

Recent articles
How we add value for our clients
Success stories are best told in the words of their subjects. Here’s what some of our clients have to say about working with Open Velocity.

Reflect Digital were looking for training to help their team think and plan more strategically.

Refined targeting and positioning, developed holistic marketing strategy and channel plan

Marketing audit, PPC review and agency selection support leading to clear growth recommendations

Developed customer journey mapping framework, core audience profiling and content strategy