How we help
Proposition Development
A great product is the cornerstone of any effective marketing strategy – if the product isn’t right, it won’t sell. The end goal is always to get a win:win – solve a pain-point for your customers and design a product that is commercially valuable for you
Differentiation
Designed to be distinct
Confidence
Know the value for the customer and for you
Marketing Effectiveness
Clear benefits and market fit
Find your win:win
It’s easy to think we know what customers want, but if you’re not 100% sure, you can end up not getting the results you expected. If you’re struggling to get traction with your existing offering, we can do a health check based on fresh customer and competitor insight. Or, if you’re after new ideas, our Proposition Design Process generates new proposition concepts for your business.
Proposition Design Process
Our Proposition Design Process is like a bootcamp. Run over 4-6 weeks we’ll take you through a series of workshops with your teams, combined with insights from your target audience and customers. We can take an existing proposition and refine it, or start from scratch to define a new proposition idea.
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Workshop 1: Understand & Define
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Insight interviews
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Workshop 2: Download & Ideation
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Workshop 3: Refine & Decide
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Prototype
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Workshop 4: Test & Finalise
What you get
Existing Proposition Health Check
Competitive positioning – we’ll show you how you’re positioned against your competitors and whether there’s been any recent shifts in the market.
- Competitor product review
- Marketplace dynamics, e.g. SWOT / PESTLE analysis
- How you position yourself
Customer needs analysis – we’ll talk to your customers to understand how well you meet their needs and if their experience meets expectations.
- Customer insight interviews
- Insight overview & gap analysis
- Opportunity map
Proposition review & recommendations – we’ll align our findings with your business goals and come up with an action plan to refine your proposition or positioning.
- Prioritised proposition enhancement plan
- Brand and proposition positioning refresh
- Core messaging refresh
New Proposition Design Process
Audience opportunity – we’ll agree the audience you want to target, get to know their needs and what problems they need solving.
- Audience definition
- Insight interviews
- Opportunity areas
Proposition concepts – based on the insight, aligned with your business goals, we’ll generate high-level proposition concepts with distinct customer benefits and commercial value for you.
- Prioritised proposition concepts
- Value propositions defined
- Commercial opportunities defined
Prototype test – taking the idea we believe is most attractive, we’ll work with you to develop a prototype to test with your audience.
- Prototype proposition
- Audience feedback & recommended improvement plan
Launch overview – we’ll pull together a high-level evaluation of how to position and roll-out your proposition, alongside any commercial impacts that need to be considered.
- Value proposition summary & potential MVP model
- Customer benefits & core messaging
- Brand & competitive positioning
- Commercial impact assessment
“Over the past 9 months Bethan has been an integral part of translating our growth ambitions into a tangible long term plan and has worked closely with our senior team to define and validate an exciting new direction for the business.”
“Open Velocity provided vital marketing support at a pivotal time in YorkTest’s ongoing journey to build on our UK market presence and expand into the US. Their support has contributed to a record year for our company in 2022 and helped us lay solid foundations for future growth”
“Working with Bethan has been a huge success for our business and I personally can't recommend her enough. She worked with our marketing function and in a short few months, completely reset our strategy and vision for the growth of the agency. We initially engaged her for a one-off project but the value she has been able to contribute has led us to extend our partnership for the foreseeable future.”
“Requirements were captured in a very short space of time, and the end result is always to a very high standard. We could not operate at the level we are without support from Open Velocity. We hope to continue this relationship for many years to come, thank you for all the support so far!”
“Working with Open Velocity has been extremely valuable for 34SP. They helped us understand what makes us special in a busy market and how to share that message with our customers. Their work has made a big difference for our business, giving us a solid foundation to continue to build upon.”
Head in the right direction
We know the right questions to ask. From evaluating what you’re doing today, developing your brand positioning and launch plans, to helping your teams execute, we’ll make sure you’re heading in the right direction.
