Review and assess
Build and improve on current activity
Test, measure, learn and apply
Reignite your marketing
It’s important to keep reviewing your marketing with fresh eyes, especially if you feel it’s not keeping pace with your business. It’s vital if you’re looking to scale-up and grow faster. We’ll stop what’s not effective, optimise what is, plug the gaps and make sure you’re set-up to measure success. We’ll work at a pace to suit your business and agree a timing plan with you. We’ll work with the team to put plans in place and set up new activities.
Competitive positioning review
Target audience refresh
Marketing activity and customer journey audit
Growth target gap analysis
Test & learn plan
What you get
We’ll show you how well you’re positioned against your competitors and any recent shifts in the market.
1. Competitor product & positioning overview
2. Marketplace dynamics, e.g. SWOT & PESTLE analysis
3. How you position yourself
Target audience refresh
We’ll revisit your customer segments, re-focus your proposition and show where’s best to target them.
1. Updated customer personas
2. Brand and proposition positioning
3. Purchase journey mapping
We’ll compare your existing activity and customer journey against your competitors, look at it through the eyes of your audience to identify gaps and opportunities.
1. New channel opportunities
2. Optimise your customer journey
3. Growth plan sales versus plan forecast
We’ll recommend activities to stop, start and continue, with optimisation recommendations for your current activity and test plans for new activities.
1. Optimisation plan
2. Prioritised test & learn activity plan
3. Messaging refresher
4. Performance metrics to track
“Over the past 9 months Bethan has been an integral part of translating our growth ambitions into a tangible long term plan and has worked closely with our senior team to define and validate an exciting new direction for the business.”
Managing DirectorRead case study
“Open Velocity provided vital marketing support at a pivotal time in YorkTest’s ongoing journey to build on our UK market presence and expand into the US. Their support has contributed to a record year for our company in 2022 and helped us lay solid foundations for future growth”
CEORead case study
“Working with Bethan has been a huge success for our business and I personally can't recommend her enough. She worked with our marketing function and in a short few months, completely reset our strategy and vision for the growth of the agency. We initially engaged her for a one-off project but the value she has been able to contribute has led us to extend our partnership for the foreseeable future.”
Commercial DirectorRead case study
“Requirements were captured in a very short space of time, and the end result is always to a very high standard. We could not operate at the level we are without support from Open Velocity. We hope to continue this relationship for many years to come, thank you for all the support so far!”
Head of Sales & MarketingRead case study
“Working with Open Velocity has been extremely valuable for 34SP. They helped us understand what makes us special in a busy market and how to share that message with our customers. Their work has made a big difference for our business, giving us a solid foundation to continue to build upon.”
Co-Founder & Business Development DirectorRead case study
Head in the right direction
We know the right questions to ask. From evaluating what you’re doing today, developing your brand positioning and launch plans, to helping your teams execute, we’ll make sure you’re heading in the right direction.