How we help

Positioning & Messaging

To tell a captivating story you need to know your audience and plan the plot, characters and story-lines. Business is the same – your words and images create your character and tell your story, so make them count. You need to grip your audience, make sure your story resonates and pull them in.

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Cut Through

Know how to grab your audience’s attention

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Hammer home key messaging at every touchpoint

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Marketing Efficiency

Less wastage through accurate targeting and relevant messaging

Get the basics right

We’ll clarify your purpose, pinpoint your target audience and highlight what they want from you. We’ll make sure you’re telling a compelling brand story to attract and engage your customers, setting you apart from your competitors. If needed, we can also review your brand identity and make sure it’s creating the right impression, in step with your brand story.

  • Target audience definition

  • Competitive positioning

  • Brand positioning

  • Messaging Guide

  • Brand identity review

What you get

Your value proposition

We’ll highlight the value you bring to the market and how you’re positioned against your competitors.


1. Competitor product & pricing overview
2. Unique Selling Points (USPs)
3. What value you bring to customers

Target audience definition & insight

We’ll get to know your audience and understand their needs, buying journeys and barriers to overcome.


1. Defined audience insight interviews (as required)
2. Audience needs analysis & proposition fit
3. Customer personas

Brand positioning & core messaging framework

We’ll recommend how you position yourself to get maximum impact, along with a messaging guide to help shape marketing outputs.


1. Brand and proposition positioning
2. Reasons To Believe (RTBs)
3. Messaging hierarchy
4. Examples of relevant content 

Brand Identity Action Plan

Based on the outputs above, we’ll review your visual brand identity to make sure it’s aligned and works in the marketing channels and formats you’ll be using.


1. Recommendations & rationale for change
2. Design brief to inform design work

Leadtech logo

“Over the past 9 months Bethan has been an integral part of translating our growth ambitions into a tangible long term plan and has worked closely with our senior team to define and validate an exciting new direction for the business.”

Andy Longhurst,

Managing Director

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Yorktest logo

“Open Velocity provided vital marketing support at a pivotal time in YorkTest’s ongoing journey to build on our UK market presence and expand into the US. Their support has contributed to a record year for our company in 2022 and helped us lay solid foundations for future growth”

Richard Dawson,


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Impression Logo

“Working with Bethan has been a huge success for our business and I personally can't recommend her enough. She worked with our marketing function and in a short few months, completely reset our strategy and vision for the growth of the agency. We initially engaged her for a one-off project but the value she has been able to contribute has led us to extend our partnership for the foreseeable future.”

Mikey Emery,

Commercial Director

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“Requirements were captured in a very short space of time, and the end result is always to a very high standard. We could not operate at the level we are without support from Open Velocity. We hope to continue this relationship for many years to come, thank you for all the support so far!”

John Wells,

Head of Sales & Marketing

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“Working with Open Velocity has been extremely valuable for 34SP. They helped us understand what makes us special in a busy market and how to share that message with our customers. Their work has made a big difference for our business, giving us a solid foundation to continue to build upon.”

Stuart Melling,

Co-Founder & Business Development Director

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Head in the right direction

We know the right questions to ask. From evaluating what you’re doing today, developing your brand positioning and launch plans, to helping your teams execute, we’ll make sure you’re heading in the right direction.

Test your marketing proficiency in 2 mins