Know how to grab your audience’s attention
Hammer home key messaging at every touchpoint
Less wastage through accurate targeting and relevant messaging
Get the basics right
We’ll clarify your purpose, pinpoint your target audience and highlight what they want from you. We’ll make sure you’re telling a compelling brand story to attract and engage your customers, setting you apart from your competitors. If needed, we can also review your brand identity and make sure it’s creating the right impression, in step with your brand story.
Target audience definition
Brand identity review
What you get
Your value proposition
We’ll highlight the value you bring to the market and how you’re positioned against your competitors.
1. Competitor product & pricing overview
2. Unique Selling Points (USPs)
3. What value you bring to customers
Target audience definition & insight
We’ll get to know your audience and understand their needs, buying journeys and barriers to overcome.
1. Defined audience insight interviews (as required)
2. Audience needs analysis & proposition fit
3. Customer personas
Brand positioning & core messaging framework
We’ll recommend how you position yourself to get maximum impact, along with a messaging guide to help shape marketing outputs.
1. Brand and proposition positioning
2. Reasons To Believe (RTBs)
3. Messaging hierarchy
4. Examples of relevant content
Brand Identity Action Plan
Based on the outputs above, we’ll review your visual brand identity to make sure it’s aligned and works in the marketing channels and formats you’ll be using.
1. Recommendations & rationale for change
2. Design brief to inform design work
“Over the past 9 months Bethan has been an integral part of translating our growth ambitions into a tangible long term plan and has worked closely with our senior team to define and validate an exciting new direction for the business.”
Managing DirectorRead case study
“Open Velocity provided vital marketing support at a pivotal time in YorkTest’s ongoing journey to build on our UK market presence and expand into the US. Their support has contributed to a record year for our company in 2022 and helped us lay solid foundations for future growth”
CEORead case study
“Working with Bethan has been a huge success for our business and I personally can't recommend her enough. She worked with our marketing function and in a short few months, completely reset our strategy and vision for the growth of the agency. We initially engaged her for a one-off project but the value she has been able to contribute has led us to extend our partnership for the foreseeable future.”
Commercial DirectorRead case study
“Requirements were captured in a very short space of time, and the end result is always to a very high standard. We could not operate at the level we are without support from Open Velocity. We hope to continue this relationship for many years to come, thank you for all the support so far!”
Head of Sales & MarketingRead case study
“Working with Open Velocity has been extremely valuable for 34SP. They helped us understand what makes us special in a busy market and how to share that message with our customers. Their work has made a big difference for our business, giving us a solid foundation to continue to build upon.”
Co-Founder & Business Development DirectorRead case study
Head in the right direction
We know the right questions to ask. From evaluating what you’re doing today, developing your brand positioning and launch plans, to helping your teams execute, we’ll make sure you’re heading in the right direction.