What you need to know about the GA4 transition
We’ve known for a while that Google was due to retire Universal Analytics in July of 2023 and replace it with its successor, Google Analytics 4.
It’s a very different analytics tool to what many business owners and marketers are used to – with different data collection methods, different metrics and new AI-powered features.
In a time when accurate data really matters, we spoke to Dan Wigley, founder and MD of Fabric Analytics, to cover everything you need to know. We discussed why the shift to GA4 matters, things to keep in mind (and double-check) regarding your setup and reporting, and how businesses can use some of the latest tools to enhance their data-driven decision-making.
Our Speakers
Lisa Wood, Senior Partner, Open Velocity
Jon Paget, Senior Partner, Open Velocity
Dan Wigley, Managing Director, Fabric Analytics
More posts you might be interested in
As well as our blogs, webinars and podcasts, you’ll regularly see us speaking at industry and sector events. Next up, we’ll be sharing our thoughts at…
Net Zero for All: Can We Make It Happen? #63
As we step into the week of the 2023 United Nations Climate Change Conference (COP28), we’re excited to share our latest episode featuring an insightful conversation...
Read more
Stay tuned in
Sign up to get our latest content and priority event invites.
