We’ve known for a while that Google was due to retire Universal Analytics in July of 2023 and replace it with its successor, Google Analytics 4.
It’s a very different analytics tool to what many business owners and marketers are used to – with different data collection methods, different metrics and new AI-powered features.
In a time when accurate data really matters, we spoke to Dan Wigley, founder and MD of Fabric Analytics, to cover everything you need to know. We discussed why the shift to GA4 matters, things to keep in mind (and double-check) regarding your setup and reporting, and how businesses can use some of the latest tools to enhance their data-driven decision-making.
Stay tuned in
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