Event - Jun 23

What you need to know about the GA4 transition

We’ve known for a while that Google was due to retire Universal Analytics in July of 2023 and replace it with its successor, Google Analytics 4.

It’s a very different analytics tool to what many business owners and marketers are used to – with different data collection methods, different metrics and new AI-powered features.

In a time when accurate data really matters, we spoke to Dan Wigley, founder and MD of Fabric Analytics, to cover everything you need to know. We discussed why the shift to GA4 matters, things to keep in mind (and double-check) regarding your setup and reporting, and how businesses can use some of the latest tools to enhance their data-driven decision-making.



Our Speakers

Lisa Wood, Senior Partner, Open Velocity

Jon Paget, Senior Partner, Open Velocity

Dan Wigley, Managing Director, Fabric Analytics

Photo of Jon Paget

Jon Paget, Senior Partner

Jon’s a former Marketing Director of the health tech start-up, Social-Ability. As a member of the founding team, Jon spent 5 fast-paced years creating and developing the brand and building marketing strategies as the brand went from new market entrant to market leader inside 3 years. When he’s not working, Jon is writing, travelling or cycling – often trying to do all three at once.

June 23, 2023
12:00 - 12:30

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