“My love of marketing started when I met an eccentric and brilliant lecturer whilst studying at Loughborough. He was passionate about the concept of perceived value, brand power and how successful products were born through careful and insightful management of the marketing mix”.
“I like the fact that every business we work with presents a new challenge – we don’t use a playbook or template formula and so every brief brings something different. Finding a clear direction for, what are often, complex businesses brings real reward to the work I enjoy doing.”
Jon’s a former Marketing Director of the health tech start-up, Social-Ability. As a member of the founding team, Jon spent 5 fast-paced years creating and developing the brand and building marketing strategies as the brand went from new market entrant to market leader inside 3 years.
Before that, Jon worked in tech, initially at a B2C2B marketplace, and then in mobile communications. He also spent 7 years at TUI Travel and STA Travel, managing several global marketing teams and working across a dozen or so travel brands.
Jon is also an Associate Lecturer of Marketing at Falmouth University and volunteers as a Trustee at Citizens Advice Cornwall.
When he’s not working, Jon is writing, travelling or cycling – often trying to do all three at once.
#TechnologyServices #HealthTech #SocialTech #Travel
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