How we help
Go To Market Strategy
Whether you’re about to launch your entire business, a new product or expand into new countries, you need a clear plan to make an impact. Get the right marketing strategy – and more importantly – the confidence to know it’s money well spent. Plan ahead to get you off to a flying start.
Impact
Rapid start to growth
Confidence
You’ll hit the right audience with the right message in the right channel
Measurable
Defined metrics to measure success
Get ready for launch
We can’t wait to learn about your business, understanding your goals and translating them into a go-to-market strategy. We’ll get you laser-focused on your target audience, nail your messaging, give you clarity on how you’re better than competitors and secure your launch plan. Success has to be measured, so we’ll also make sure the right performance metrics are in place.
If you’ve already mapped out a plan, we’ll happily review it.
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Target audience definition
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Competitive positioning
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Brand positioning
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Benefit messaging
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Channel strategy
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Performance measurement
What you get
Your value proposition
We’ll highlight the value you bring to the market and how you’re positioned against your competitors.
1. Competitor product & pricing overview
2. Unique Selling Points (USPs)
3. What value you bring to customers
Target audience definition & brand positioning
We’ll recommend how you position yourself to get maximum impact.
1. Audience needs analysis & proposition fit
2. Customer personas
3. Brand and proposition positioning
Core messaging & content framework
We’ll produce a messaging guide to help shape marketing outputs, based on your audience.
1. Core Reasons To Believe (RTBs)
2. Messaging hierarchy
3. Examples of relevant content
Launch plan
We’ll recommend which channels are the best fit with your target audience, broken down into an activity plan, by channel with lead messaging.
1. Channel-mix recommendations
2. Targeting recommendations
3. Performance metrics to track
Our Team
Bethan Vincent
Managing Partner
B2B marketer and entrepreneur, with over 12 years of marketing experience and leading teams at Marketing Director level. Bethan knows what it’s like to start your own businesses, she’s a regular speaker at international conferences and podcast host of ‘The Brave’.
Jon Paget
Senior Partner
B2C & B2B marketer and University Lecturer, with close to 20 years of marketing experience. Jon’s managed global marketing teams, has worked in large organisations and start-ups, and knows what it’s like to be part of a founding team.
Lisa Wood
Senior Partner
B2C and B2B marketer, with 30 years marketing experience, 10 years at Chief Marketing Officer / Director level. Lisa’s worked in private equity, large corporates and start-ups, with experience of building brands from the ground up.
“Over the past 9 months Bethan has been an integral part of translating our growth ambitions into a tangible long term plan and has worked closely with our senior team to define and validate an exciting new direction for the business.”
“Open Velocity provided vital marketing support at a pivotal time in YorkTest’s ongoing journey to build on our UK market presence and expand into the US. Their support has contributed to a record year for our company in 2022 and helped us lay solid foundations for future growth”
“Working with Bethan has been a huge success for our business and I personally can't recommend her enough. She worked with our marketing function and in a short few months, completely reset our strategy and vision for the growth of the agency. We initially engaged her for a one-off project but the value she has been able to contribute has led us to extend our partnership for the foreseeable future.”
“Requirements were captured in a very short space of time, and the end result is always to a very high standard. We could not operate at the level we are without support from Open Velocity. We hope to continue this relationship for many years to come, thank you for all the support so far!”
“Working with Open Velocity has been extremely valuable for 34SP. They helped us understand what makes us special in a busy market and how to share that message with our customers. Their work has made a big difference for our business, giving us a solid foundation to continue to build upon.”
Head in the right direction
We know the right questions to ask. From evaluating what you’re doing today, developing your brand positioning and launch plans, to helping your teams execute, we’ll make sure you’re heading in the right direction.
