How to get the most from your marketing agency
Does your organisation work with an agency to manage some (or all) of your marketing efforts? Perhaps you work with multiple specialist agencies that are managed by an internal marketing team. Regardless of whether you spend £300/month or £300,000/month, you want to know that you’re getting the most out of your investment, but unless you’ve […]
Is content marketing worth it in 2024?
For years, Google has been the undisputed king of the internet, with businesses vying for a coveted spot on the search engine’s first page. However, the rapid advancement of AI is fundamentally disrupting the content landscape, challenging the very foundation upon which Google has built its empire. The advent of social media made content distribution […]
The marketing priority all fast growth businesses need to adopt…
… and why the third-party cookie problem needs a rebrand There’s been a lot of talk about some significant changes set to impact digital marketing in the next 12 months or so as third-party cookies are set to disappear. But let’s face facts. Many startup and scale up businesses simply aren’t concerned. And why would […]
How to win by offering less: the case of the over-served customer
Differentiation. Competitive advantage. Unique selling point. Added value. These are all incredibly important phrases that underpin the successful marketing strategies adopted by many brands and businesses. These words speak to strategies that seek to offer more value to a target customer or market, and a lot of the time these might be the right strategies […]
Brand Over Business: The Best Investment You Will Make In 2024
It takes just 7 seconds to create a first impression. Now, consider the vast array of brands your ideal customer encounters daily – from scrolling through social media feeds to strolling down the street, or exploring online platforms.The competition for attention is fierce. Brand marketing often takes a back seat in the early stages of […]
A marketing lens: the growing pains of building a business
When you’re in the thick of growing a business, it can be hard to know where to focus to get your growth on-track. Time and time again I’ve seen a tactical response to diminishing sales that may get results in the short-term, but you find yourself facing the same challenge a few months down the […]
Three marketing trends that will affect your growth
Last year was very hard for many businesses, with AIM’s performance vs the FTSE 100 as evidence that small businesses are struggling most of all. According to Layoffs. FYI, the UK tech sector saw 2,000 people lose their jobs in 2022 as companies cut costs, following a trend inherited from the US. With chinks of […]
The five marketing trends that almost no one is talking about
Ask any business owner or senior marketer and they’ll tell you the same thing. Putting a name to a business, brand or product can be difficult. Often the best question to start with is why are we doing what we’re doing? As with many business founders, my own experiences of working in other businesses gave […]
What you need to know about the GA4 transition
We’ve known for a while that Google was due to retire Universal Analytics in July of 2023 and replace it with its successor, Google Analytics 4. It’s a very different analytics tool to what many business owners and marketers are used to – with different data collection methods, different metrics and new AI-powered features. In […]
Is your marketing building trust in your brand?
Research by GWI and Edelman has indicated how trust is a commodity in increasingly short supply. Governments, banks, big brands, news organisations and social media companies – they all saw their trustworthiness take a significant hit in 2022. Immediate challenges, such as the issues of rising prices and political upheaval in the UK and across […]