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Last year was very hard for many businesses, with AIM’s performance vs the FTSE 100 as evidence that small businesses are struggling most of all. According to Layoffs. FYI, the UK tech sector saw 2,000 people lose their jobs in 2022 as companies cut costs, following a trend inherited from the US.

With chinks of light already emerging, we wanted to look beyond the here and now and address the trends that will impact businesses in 2024, 2025 and beyond. To do so, we’ve lent on our own experience of working with future-focused businesses and combined this with the emergent trends, both in marketing and business growth. In this webinar we distil this just three key ideas that we believe will shape the playing field for businesses beyond the current economic climate.

We were pleased to offer this event as part of Leeds Digital Festival 2023.

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AUTHOR

Bethan Vincent

Marketing strategist and entrepreneur with 15+ years’ experience scaling brands across SaaS, tech services and ecommerce. Bethan brings commercial rigour, creative thinking, and hands-on leadership experience to every engagement, whether as a fractional CMO, board-level advisor, podcast host of The Brave or international marketing speaker.
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