How we Help
Tailored go to market strategy
From ideation to execution, we build Go To Market strategies tailored around your business goals. This creates the blueprint for your marketing activity, so you can execute with confidence.
What can a great Go To Market consultancy do for you?
A well-constructed Go To Market strategy contains the right building blocks to set you up for long-term commercial success. Understanding your brand positioning and target audience – and knowing which channels to use to reach them – can amalgamate short term successes into long-term, sustainable growth.
Collaborating with you every step of the way, we pinpoint key audiences and messaging, drill down into potential differentiators, identify the right performance measures, and create a strategy that fits your business perfectly – with full support building the resources and execution model that’s right for you.
A Go To Market strategy can provide a blueprint for:
- Launching your business with confidence
- Raising investment for your business
- Launching new products and services
- Expanding into new regions or industries
- Rebuilding your strategy to address potential weak points
- Reliably hitting key growth goals and targets
What are the benefits for your business
Tailored
No generic templates here – our go to market services are completely customised to your needs for maximum impact.
Contextualised
Our Go To Market experts research your competition, market dynamics and existing customers to build relevant frameworks and identify key success metrics.
Complete
We’re with you for the entire journey – that includes support with the steps and resources needed to execute your strategy with confidence.
How we build your perfect Go To Market strategy
Identifying your value proposition
Our Go To Market consultants identify the value you bring to the market, so you’re clear on how you’re positioned against your competitors, with a full competitor overview and in-depth discussions about your USPs and key differentiators.
Defining your target audience and positioning
Our experts work with you to conduct audience needs analysis, build customer personas and start to create your brand positioning. This ensures you understand your target audience inside out, and know how to position yourself for maximum impact.
Building your core messaging guide and Go To Market strategy
Our consultants collaborate with you to create highly customised strategy frameworks, build activity plans and identify the channels most relevant to your audience. We’ll also create a messaging hierarchy, with examples of relevant content, so that you’re clear on how to land messages for key audience segments.
Creating your launch plan and supporting its execution
We offer full support as you execute your Go To Market strategy, with in-depth recommendations for audience targeting, key channels to use and relevant performance metrics to track to measure success – all broken down into a channel-by-channel activity plan.
Our Team
Bethan Vincent
Managing Partner
“The strength of any house lies in its foundation—marketing is no different. These foundations are rooted in understanding your customers, their behaviours, and what resonates with them. When you base your marketing on the actual way people interact with brands and buy, you greatly improve your chances of success.”
Sector expertise: SaaS, Technology Services, Digital Agencies, Ecommerce
Jon Paget
Senior Partner
“For thousands of years, knowing your customer better than your competitors has led to businesses knowing what to sell, at what price, where to sell it and how to promote it, profitably. Nothing has changed and yet everything has changed. Marketing strategy provides direction on these critical questions.”
Sector expertise: Technology Services, Health Tech, Social Tech, Travel
Lisa Wood
Senior Partner
“Customer attention is an increasingly rare commodity. To win attention you have to build trust and credibility, have resonance and stand-out from everyone else around you. Switch off your filters for just a minute and notice the number of irrelevant ads vying for your attention – wrong place, wrong time, wrong product.”
Sector expertise: Fintech, Banking, Travel, Professional Service
Our Go To Market consulting success stories
Don’t just take our word for it – here’s what some of our partners have to say about Open Velocity’s Go To Market consulting services.
Having secured Series A funding, Optalysys needed to demonstrate sufficient traction as they headed towards their next funding round, proving use cases and attracting customers into their accelerator program.
We worked with Darts Corner to deliver an international Go To Market strategy to increase direct-to-consumer sales within the UK and expand into international markets, including the US and Europe, with the ultimate goal of driving increased revenue in these new geographies.
“Working with Bethan has been a huge success for our business and I personally can't recommend her enough. She worked with our marketing function and in a short few months, completely reset our strategy and vision for the growth of the agency. We initially engaged her for a one-off project but the value she has been able to contribute has led us to extend our partnership for the foreseeable future.”
FAQs
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What is a Go To Market strategy?
A Go To Market strategy is a framework for launching and expanding your business and its products. Whether you’re launching your business for the first time, chasing investment or expanding into new products, services or markets, a thoroughly researched Go To Market strategy ensures that you’re clear on the steps you need to succeed.
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How could a Go To Market consulting firm improve our business?
There are many Go To Market consulting firms out there. The right one for your business will balance a transparent, collaborative approach with the objectivity only external experts can provide to give you valuable insights into your organisation’s opportunities and positioning.
Our Go To Market advisors will work with you to transform this insight into a fully actionable strategy that’s built around your unique needs. As a result, you’ll be able to expand your commercial presence effectively and sustainably and execute your strategy with confidence.
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What does building a Go To Market strategy involve?
Our Go To Market experts begin with in-depth research into your target market and competitors. This helps us map out your value proposition, highlight your USPs and identify the opportunities your business has to stand out.
We use this research to define your brand positioning. We create core messaging guides, identify which channels work best for different messages and audience segments, and draw up examples of relevant content for you to use as a reference point when you launch.
Finally, we offer full support as you launch and execute your strategy, helping you identify the resources, budgets and steps needed for success. We’ll also consult on key metrics to measure to track the performance of your go to market framework.
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How much collaboration do your Go To Market consultants need from our team?
Some Go To Market consulting firms will minimise your involvement with the process, relying on standardised templates and frameworks that provide a ‘one size fits all approach’ to strategy creation.
At Open Velocity, we believe that the most effective Go To Mmarket frameworks are highly customised to a business’s goals, target market and customer base – and that client understanding is vital for sustainable success.
Rather than simply presenting a finished solution, we collaborate with your team at every stage to make sure we create strategies that build your knowledge of the market and your confidence in your brand positioning. This sets you up to execute your strategy successfully in the long term.
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What are the advantages of choosing a Go To Market consultancy over a marketing agency?
As consultants, we offer an objective, channel-agnostic approach to building Go To Market strategies. Whilst agencies tend to lean on their own specialties to the exclusion of others, we use our expertise, network and resources to recommend the channels and methodologies that work best for you.
When you work with a consultancy like Open Velocity, you’ll also work with our named, senior consultants throughout your project – rather than being handed over to junior account managers once the contract has been signed.
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How will I know if our Go To Market strategy framework is providing value?
As part of our Go To Market services, our consultants identify key performance metrics to track to measure how well your strategy is performing. The right metrics for your business will depend on your needs and circumstances – they could include sales of a particular product, customer acquisition cost, monthly or annual recurring revenue, customer lifetime value amongst others.
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Which industries does Open Velocity provide Go To Market strategy services for?
We’ve delivered Go To Market strategies for B2B and B2C businesses across a range of sectors, including financial services, deep tech, technology services, manufacturing, professional services, healthtech, and e-commerce.
Take a look at our case studies for more information, or get in touch directly – we’re always happy to chat.
