How we help
Positioning & Messaging
To tell a captivating story you need to know your audience and plan the plot, characters and story-lines. Business is the same – your words and images create your character and tell your story, so make them count. You need to grip your audience, make sure your story resonates and pull them in.
Cut Through
Know how to grab your audience’s attention
Consistency
Hammer home key messaging at every touchpoint
Marketing Efficiency
Less wastage through accurate targeting and relevant messaging
Get the basics right
We’ll clarify your purpose, pinpoint your target audience and highlight what they want from you. We’ll make sure you’re telling a compelling brand story to attract and engage your customers, setting you apart from your competitors. If needed, we can also review your brand identity and make sure it’s creating the right impression, in step with your brand story.
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Target audience definition
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Competitive positioning
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Brand positioning
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Messaging Guide
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Brand identity review
What you get
Your value proposition
We’ll highlight the value you bring to the market and how you’re positioned against your competitors.
1. Competitor product & pricing overview
2. Unique Selling Points (USPs)
3. What value you bring to customers
Target audience definition & insight
We’ll get to know your audience and understand their needs, buying journeys and barriers to overcome.
1. Defined audience insight interviews (as required)
2. Audience needs analysis & proposition fit
3. Customer personas
Brand positioning & core messaging framework
We’ll recommend how you position yourself to get maximum impact, along with a messaging guide to help shape marketing outputs.
1. Brand and proposition positioning
2. Reasons To Believe (RTBs)
3. Messaging hierarchy
4. Examples of relevant content
Brand Identity Action Plan
Based on the outputs above, we’ll review your visual brand identity to make sure it’s aligned and works in the marketing channels and formats you’ll be using.
1. Recommendations & rationale for change
2. Design brief to inform design work
Positioning and Messaging case studies:
34SP
Services: Positioning and Messaging
Facing intense competition in the saturated hosting services market, UK-based provider 34SP engaged Open Velocity to refine its market positioning. Open Velocity conducted a comprehensive analysis, including a competitor assessment and customer interviews, uncovering a unique niche for 34SP to capitalise on.
Algomarketing
Services: Positioning and Messaging, Go-To-Market strategy
Algo is a global marketing operations and technology consultancy. We worked with Algo’s executive team to define and refine the business’ positioning with a view to putting its strengths front and centre. We also helped Algo define its target audience and ICP, which led into the next phase of work, go-to-market strategy development.
“Working with Open Velocity has been extremely valuable for 34SP. They helped us understand what makes us special in a busy market and how to share that message with our customers. Their work has made a big difference for our business, giving us a solid foundation to continue to build upon.”
“Over the past 9 months Bethan has been an integral part of translating our growth ambitions into a tangible long term plan and has worked closely with our senior team to define and validate an exciting new direction for the business.”
“Open Velocity provided vital marketing support at a pivotal time in YorkTest’s ongoing journey to build on our UK market presence and expand into the US. Their support has contributed to a record year for our company in 2022 and helped us lay solid foundations for future growth”
“Working with Bethan has been a huge success for our business and I personally can't recommend her enough. She worked with our marketing function and in a short few months, completely reset our strategy and vision for the growth of the agency. We initially engaged her for a one-off project but the value she has been able to contribute has led us to extend our partnership for the foreseeable future.”
Head in the right direction
We know the right questions to ask. From evaluating what you’re doing today, developing your brand positioning and launch plans, to helping your teams execute, we’ll make sure you’re heading in the right direction.
