The five marketing trends that almost no one is talking about
Ask any business owner or senior marketer and they’ll tell you the same thing. Putting a name to a business, brand or product can be difficult. Often the best question to start with is why are we doing what we’re doing? As with many business founders, my own experiences of working in other businesses gave […]
Using B2C Strategies to Build your B2B Pipeline
Written by Jon Paget. Historically labelled the less glamorous sibling (to B2C), B2B businesses have long been told that lead gen trumps brand building, buying cycles are long not short, and decision makers are less emotionally influenced and more value led. These long held views are changing and B2B is catching up. In fact it’s […]
What do business leaders really need to know about data?
Written By Jon Paget. It’s a (very) long held view that businesses should be “data-led” or “data-enabled”; buzz words that mean very different things to different people and don’t translate well between industries. Take a SaaS business and a manufacturer; both highly reliant on tech and efficiency, but both having very different data requirements, data structures, […]
Everything* I know about agency and consultancy marketing
Written By Bethan Vincent *Well, mostly everything. I stand by the statement generic marketing advice is often meaningless and great marketing is heavily context dependent. For every point in this piece there will be a business that bucks the trend. The important thing is that you understand and work with the specific nuances of YOUR […]
How to set your pricing strategy
Written by Jon Paget. As part of our monthly webinar series (subscribe in the footer to hear about future webinars), we spoke to JT Bowlin about pricing strategy. JT has spent his entire career focused on pricing and was the perfect person to talk about this topic – a subject that often comes up when […]
Why Marketing Strategy Matters
Written By Lisa Wood. Theory or practice? Experience tells me when you start talking ‘strategy’ in a business you enter a theoretical domain where people love the debate, but when you dig down, they’re cynical about the translation into the everyday. What people get really fired up about and drive passionately, is day-to-day performance, not strategy. […]
A cautionary tale of when demand dries up…
We hear (and see) it a lot. Businesses are keen and eager to tell us just how good they are. We’re the best at X, we have a USP of Y, we offer benefit Z…but for many businesses establishing a true point of differentiation is hard. Establishing something unique? Really difficult. The truth is that […]
Can ChatGPT and other AI be used in marketing and if so, how?
Written By Jon Paget. Leveraging AI in marketing Inspired by a number of conversations among the team, we recently held a webinar on whether AI – and specifically ChatGPT – could, and should, be used in marketing. Jon Paget and Bethan Vincent from Open Velocity were joined by Katie Thompson of Katie Lingo to discuss just […]
Research-led insight to recession-proof your marketing
Written By Jon Paget. LinkedIn is awash with “useful” recession-based marketing advice though it’s often superficial and woolly, simply telling business owners and senior marketers not to slash marketing budgets during troubled times. Whilst true, rarely is any evidence given to back these statements up. This is an alternative view, designed to surface some of […]
How To Build Your First Marketing Team
The ideas contained within this article were originally delivered as a talk at Turing Fest 2021 by our Managing Partner, Bethan Vincent. There are plenty of challenges that start-ups and scale-ups face. Making your first marketing hire is one of them. Every company’s needs, problems and stakeholders will be different and your hiring manager is going […]