Digitising Service Economies: from idea to scale-up #71

Andy Callaghan was an experienced programmer and musician when we realised there was a significant gap in the music studio booking experience. Everything was either managed offline, or handled via one-size-fits-all booking apps that didn’t cater to the specific demands and challenges of bands and studios.

If sometimes founders create a solution for themselves without an addressable market to go after, this definitely wasn’t the case with Andy and Jammed. Unfortunately, Covid was just around the corner, with national lockdown in the UK temporarily closing his potential first customers.

Nearly five years later and that challenging beginning is a distant memory, with 110 customers hailing from all over the world. Jammed’s story is one of resilience, perseverance and using personal experience to develop a world-class product.

During this conversation Bethan and Andy talk about:

• Andy’s history as a programmer, entrepreneur and drummer
• The unique needs of the music industry and how existing products didn’t cater to them
• How the self-serve SaaS model has gone too far
• Andy’s vision for ‘digitising the studio economy’