After an impressive period of growth and client acquisition, Impression were ready to take the next step in their journey and position themselves as one of the UK’s leading multi-channel digital agencies.
They therefore needed to create a marketing strategy that would match their ambitions and articulate exactly how Impression would define, reach and convert its best fit customers.
While Impression has significant internal expertise to support a marketing strategy rollout, the business also wanted to ensure that this was deployed efficiently on the marketing channels that would drive the greatest return.
Working closely with Impression’s own internal marketing team to provide marketing leadership and strategic support, we helped the business translate commercial goals into a scalable marketing strategy.
This included a full review of ICPs, personas, positioning, commercial goals and messaging. We also helped support Impression in translating this strategy into action by advising and co-creating a fully-resourced marketing plan.
We helped Impression:
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