Initially, our 10-week Strategy Catalyst Training was delivered via Zoom with five members of the Evoluted senior team (Account Directors and Heads of Departement) and covered the four core topics of: strategic foundations and marketplace dynamics, formulating marketing strategy, customer acquisition, retention and loyalty and finally, evaluating performance and knowing when to change strategy. 

Jon Paget, OV Senior Partner and Trainer, said: “The Evoluted team were great to work with – they were keen to challenge and apply the ideas and frameworks we covered. The workshop session was a real insight into how the team were working on client challenges and where opportunities existed. Led by the Evoluted team, they presented back how they’d applied some of the ideas we’d explored to current clients. This 2-hour workshop always proves so valuable as attendees get the chance to test what they’ve learned.”

Giorgio then approached us with an idea for a new training session based on something he wanted to develop internally at Evoluted; a best-practice, standardised approach to reporting and performance evaluation based on building greater levels of insight and commentary into the agency’s established monthly reporting process. 

An additional 5 team members were added to this extra training module, which ran over 3 weeks and which took the team through:

• A 2-hour deep dive into reporting best practice, from managing stakeholder requirements to how to build narrative and insight into each report
• A power hour (1-hour practical session applying what’s been taught in the previous session) where the team reviewed and critiqued an old report they’d worked on, highlighting areas for improvement
• A final practical workshop where, in small teams, the group responded to a brief requiring them to create a new report applying the learnings from sessions 1 and 2.