Darts Corner, the UK’s top online darts shop since 2005, offers diverse products for amateur and pro players. Beyond retail, they provided valuable resources such as equipment guides and game tips, catering to a diverse market. Their product range includes both their own brands and offerings from renowned brands in the darts world.
The company aimed to increase direct-to-consumer sales within the UK and expand into international markets, including the US and Europe, with the ultimate goal of driving increased revenue in these new geographies. To achieve this, they required a domain strategy to establish new websites and reach audiences unfamiliar with Darts Corner.
To help achieve this goal we began with a thorough strategic analysis to inform Dart Corners positioning, brand messaging, and marketing activities, including an assessment of the European market demand for future expansion.
Based on this analysis we provided support across three key areas:
Strategic Planning and Entry:
We conducted thorough analysis, including historical UK performance, to define a market entry strategy and enhance the UK marketing approach, strengthening Darts Corner’s domestic position.
Post-Launch Assessment and Refinement:
After the launch in new territories, we completed a comprehensive review which evaluated performance against expectations. We provided clear, prioritised recommendations for internal execution, refining the international marketing strategy.
Resource Optimisation and Channel Enhancement:
We identified gaps in the marketing resource plan and facilitated agency appointments for data analytics and SEO. We also provided detailed recommendations for enhancing Darts Corner’s email strategy to boost engagement and revenue from the existing customer base.
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