Lisa has built brands, grown businesses and optimised marketing performance across Private Equity, start-up and corporate businesses, with B2B and B2C experience in multiple sectors, including fintech, financial services, travel and legal services.
She’s a passionate customer advocate, shaped by 30 years of marketing experience and executive leadership roles at customer-centric brands including first direct and Atom Bank.
She has been recognised in Marketing Week’s Vision 100 marketers, Campaign’s Power 100 and is a Customer Pioneer, part of a community of business leaders delivering customer-led change.
A seasoned marketer, having worked across product, research, advertising, customer experience and digital disciplines, Lisa brings a holistic perspective and commercial approach. She understands the reality of balancing long-term planning with the realities of day to day.
Experience
Industry leadership roles:
Marketing Director, Great Rail Journeys
(UK & US specialist travel)
(UK & US specialist travel)
CMO, Atom Bank (fintech)
Head of Marketing, first direct (banking)
Head of Customer Propositions HSBC International
(global expat banking)
(global expat banking)
Digital Advisory Board, Econsultancy
Client work & sector experience:
Travel (B2C & B2B)
Fintech / financial services (B2C)
Insuretech
Legal services / lawtech
Health & wellness
Marketing agencies / consultancy services
Expertise
Fractional CMO / building marketing capabilities
Marketing growth strategies
Customer journey mapping
Customer engagement and retention
Brand strategy and positioning
Marketing performance KPIs
Team structures and capability reviews
Lisa loves understanding customer mindsets and building marketing strategies that optimise across the customer journey.
How we add value for our clients
Success stories are best told in the words of their subjects. Here’s what some of our clients have to say about working with Open Velocity.
Reflect Digital were looking for training to help their team think and plan more strategically.
Refined targeting and positioning, developed holistic marketing strategy and channel plan
Marketing audit, PPC review and agency selection support leading to clear growth recommendations
Developed customer journey mapping framework, core audience profiling and content strategy