Get your proposition fit for growth
Clarify your purpose, audience and unique value with clear competitive positioning. Consistent messaging, a defined competitive edge and aligned identity ensures every touchpoint attracts, engages and sets you apart in your market.
or build new ones that cut through the market, convert and drive growth.
Missing traction?
You might have a
proposition problem
If your product or service isn’t landing, your proposition might be the problem. Maybe customers don’t get what you do. Maybe they do, but it doesn’t meet their needs. Either way, you’re missing out on sales, wasting marketing budget and opening the door to competitors.
We help you figure out what’s really going wrong. Is it the audience? The offer? The articulation? Then we help you fix it. With clarity, speed and confidence.
This is about pressure-testing your value proposition. What you’re offering, who it’s for and why it matters now.
Whether you’re looking to enhance an existing proposition or develop something new, we help you validate, refine or rethink it based on real customer insight and commercial logic.
How we help:
Review and refine underperforming propositions.
Define your best-fit audience and what they actually want.
Validate and prioritise high-potential ideas.
Test with real customers before you invest further.
Turn everything into a clear plan to take to market.
Why market leaders
choose our approach
Grounded in customer truth
Built for growth, not theory
Developed in collaboration
Value-checked
We replace assumption with insight. Using existing customer insight, internal expertise and additional insight where needed, we help you match your proposition to real customer needs.
We connect insight to outcomes and new approaches. No ivory-tower frameworks, just clear commercial value and next steps.
Achieving proposition fit means profitably solving real problems. We help you develop commercially viable ideas based on what customers actually want and what your business needs to scale.
We partner with your internal teams at every step, incorporating valuable internal expertise and knowledge to build internal alignment as well as external clarity.
We ensure your proposition delivers real value to customers and clearly differentiates you from competitors so you stand out in the market.
Grounded in customer truth
We replace assumption with insight. Using existing customer insight, internal expertise and additional insight where needed, we help you match your proposition to real customer needs.
Built for growth, not theory
We connect insight to outcomes and new approaches. No ivory-tower frameworks, just clear commercial value and next steps.
Achieving proposition fit means profitably solving real problems. We help you develop commercially viable ideas based on what customers actually want and what your business needs to scale.
Developed in collaboration
We partner with your internal teams at every step, incorporating valuable internal expertise and knowledge to build internal alignment as well as external clarity.
Value-checked
We ensure your proposition delivers real value to customers and clearly differentiates you from competitors so you stand out in the market.
What you’ll develop
Our Proposition Fit work typically runs over 4–6 weeks and is structured around your specific starting point.
If you're refining an existing proposition...
- Competitor and market analysis to understand the status quo
and opportunities - Customer needs analysis through interviews and insight gap mapping
- Opportunity map showing where the market is shifting and how
to respond - Refreshed messaging aligned to what your audience actually cares about
- Prioritised enhancement plan to improve traction, fast
- Clear articulation of value that your team can confidently sell
If you're developing a new proposition...
- Audience definition and segmentation so you know who you’re for and why
- Customer insight interviews to sharpen direction with qualitative depth
- Prioritised proposition concepts with both commercial and customer value
- Prototype concept development ready to test, pitch or take to MVP
- Customer feedback loops so you launch with confidence, not hope
- Launch overview and GTM strategy development to build a high-level roadmap to market
If you're refining an existing proposition…
- Competitor and market analysis to understand the status quo and opportunities
- Customer needs analysis through interviews and insight gap mapping
- Opportunity map showing where the market is shifting and how to respond
- Refreshed messaging aligned to what your audience actually cares about
- Prioritised enhancement plan to improve traction, fast
- Clear articulation of value that your team can confidently sell
If you're developing a new proposition…
- Audience definition and segmentation so you know who you’re for and why
- Customer insight interviews to sharpen direction with qualitative depth
- Prioritised proposition concepts with both commercial and customer value
- Prototype concept development ready to test, pitch or take to MVP
- Customer feedback loops so you launch with confidence, not hope
- Launch overview and GTM strategy development to build a high-level roadmap to market
FAQs
How do I know if I need Proposition Fit or Positioning?
Proposition Fit is about validating or developing what you’re offering and who it’s for. Positioning is about making that value obvious and compelling in the market. If you’re unsure whether your proposition is right to begin with, we should start here.
Do you work with internal teams or lead the process independently?
We always work collaboratively in everything we do. That means partnering with your product, marketing and commercial leads closely, so we’re building something your team understands, believes in and can take forward.
Can you use insight or research we’ve already done?
This is often the best time to work together. We can help you stress-test your assumptions, design a winning proposition from the ground up and avoid costly mistakes at launch.
Can you help if we’ve already launched but aren’t getting traction?
Yes, this is often when clients come to us. If your proposition isn’t converting or gaining traction, we can run a health check, gather customer insight, and refine or reposition your offer to close the gap between what you’re selling and what the market wants.
Will you help us take the proposition to market too?
Absolutely. Our work feeds directly into your go-to-market strategy work. We also offer a Go-To-Market Strategy service if you want deeper support post-validation.
How long does the process take?
Most projects run over 4–6 weeks, depending on the level of insight required. We keep momentum high and outputs tight, with structured workshops, research phases and decision points.
How does Proposition Fit help with product–market fit?
Proposition Fit focuses on aligning your offer with real customer needs, an essential part of achieving product–market fit. We help you understand what customers want, where your value lands and how to bring that to market confidently.
How we add value for our clients
Success stories are best told in the words of their subjects. Here’s what some of our clients have to say about working with Open Velocity.
