It’s that time of year when everyone has been talking about what’s going to be ‘hot’ in marketing in 2025 and how we can all reap the benefits of jumping on the ‘top five’ bandwagons. But how do you know if they’re really going to help you to grow your business this year?
We know. Because we’ve stress-tested the top five key trends that marketing gurus and agencies alike have been putting out there: AI (not another one!), sustainability (still?), social media as a search engine (wait, what?), personalisation at scale (as if!) and granular digital optimisation (eh?).
Unsurprisingly, our stress-testing found that there are some key insights that marketers and brands will be missing if they blindly follow the herd.
Find out what growth levers you could be missing out on in 2025.
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