Lead Tech is one of the UK’s largest financial services lead generators, receiving over 1 million visits each year and attracting leads across financial advice, retirement planning, equity release, and private medical insurance. However, the lead generation industry has low barriers to entry and high competition, making it crucial for Lead Tech to reinforce its competitive advantage by becoming customer-focused and innovating its service offering.
Open Velocity provided fractional CMO services to Lead Tech, working closely with the company to structure its digital team, recruit further expertise, and build an ambitious strategy to transform its business model and reach a mass-market B2C audience. We also helped devise a product roadmap that clearly articulated how the company would manage its transformation and benchmark progress against key commercial milestones. We also helped recruit key roles into the business, including a Head of Marketing and Paid Search Specialists.
Success stories are best told in the words of their subjects. Here’s what some of our clients have to say about working with Open Velocity.
