Algo is a global marketing operations and technology consultancy helping enterprise B2B marketing teams unlock more revenue through scaling skills and people, optimising outcomes and automating processes.
Despite £7m in annual revenue through a land and expand strategy with two cornerstone clients, Algo had no internal consensus on its positioning or messaging. The business also lacked a convincing external market surface area, with a poor website and fragmented social presence. In essence the business was struggling to define their identity and communicate their unique position in the market.
We worked with Algo’s executive team to define and refine the business’ positioning with a view to putting its strengths front and centre. We started with Algo’s context – running competitor research, internal stakeholder interviews and gathering customer feedback. This fed into a positioning statement that provided a clear basis for messaging development. As part of the positioning exercise, we also helped Algo define its target audience and ICP, which provided the next phase of work, go-to-market strategy development.
Success stories are best told in the words of their subjects. Here’s what some of our clients have to say about working with Open Velocity.
