Optalysys is developing cutting edge technology, enabling the future of secure computing by leveraging the power of light to boost the scale and speed of fully homomorphic encryption (FHE), enabling secure data sharing and collaboration. Having secured a Series A funding round, the company needed to demonstrate sufficient traction as they headed towards their next funding round, proving use cases and attracting customers into their accelerator program.
Audience Identification
We identified the large-scale industries/sectors where the security of data is core to the business, where advanced technology to protect and use data would provide a competitive edge and open up new opportunities.
Profiling
Within these sectors we identified the specific organisational roles that would be influential in technology decisions and split into 2 core audience groups:
1. those highly likely to understand FHE
2. those that were technology literate, but needed further education on FHE.
We drew up profiles for each role to understand the challenges they want solving and types of questions they would want answering.
Customer Journey & Channel Planning
Based on internal knowledge and client conversations, we mapped out how clients would be likely to interact with us, for each stage researching the content channels they actively engage with (what they’re reading, listening to, events they attend etc.).
Content Planning
For our core segments we developed content recommendations based on the questions and challenges we knew these individuals had, reinforcing the value Optalysys can bring, alongside the types of resources and content they would need at each of the above stages of interaction.
Success stories are best told in the words of their subjects. Here’s what some of our clients have to say about working with Open Velocity.
