Natalie is a seasoned marketing consultant with almost 30 years’ experience leading transformative marketing strategies for major brands including first direct and Virgin Trains East Coast.
Natalie is passionate about empowering teams and elevating their performance and her expertise spans both B2B and B2C sectors, with a proven track record of delivering results in financial services, travel, FMCG, and publishing.
Prior to working on the consultancy side, Natalie spent the early part of her career in advertising agencies before working for in-house marketing teams. This has given her a unique understanding of how agencies work and how to work alongside them as a client partner to deliver ground-breaking and innovative solutions to business challenges.
Natalie’s approach combines strategic insight with a deep understanding of customer behaviour, ensuring marketing efforts are both commercially effective and customer-centric. Natalie is passionate about making marketing a key driver of business growth and is committed to delivering measurable impact for every client.
Experience
Industry leadership roles:
Head of Brand and Communications, first direct
(financial services)
(financial services)
Head of Marketing, East Coast Trains (travel)
Account Director, VCCP (advertising)
Client work & sector experience:
Travel (B2C)
Financial services
Advertising agencies
Expertise
Strategic marketing transformation
Brand positioning and messaging
Customer insight and behaviour
Team leadership and empowerment
Natalie strongly believes in putting customers at the heart of business to drive commercial success
How we add value for our clients
Success stories are best told in the words of their subjects. Here’s what some of our clients have to say about working with Open Velocity.
Reflect Digital were looking for training to help their team think and plan more strategically.
Refined targeting and positioning, developed holistic marketing strategy and channel plan
Marketing audit, PPC review and agency selection support leading to clear growth recommendations
Developed customer journey mapping framework, core audience profiling and content strategy