Transform How Your Agency Sells, Markets, and Grows
Targeted sales and strategic marketing training to help marketing agencies grow faster
6 week course, starting April 2026
Agency Leaders:
Win more, with the team you already have
Across five 2-hour sessions, plus individual 1‑2‑1 support, participants build practical confidence in:
Pricing for this cohort (8 places)
- Usual price: £1,199 per person
- Pimento/non‑Pimento price before 13th March:
£729/£829 - Pimento/non‑Pimento price after 13th March:
£829 / £929
All prices exclude VAT.
To secure a place, please complete the form on this page.
If you have any questions before booking, contact us at hello@openvelocity.co.uk.
What our customers say
The training was so practical which has meant the team have been able to embed this into their ways of working straight off the bat – having used the models during the sessions.
I am confident we will not only see a business impact from this training but that this also truly delivers on our commitment to grow our team as individuals.
Martin Stone, Director, TANK
Becky Simms, Founder & CEO, Reflect Digital
Marketing sessions agenda
The marketplace and competitive dynamics (23rd April 2026)
Understand the difference between ‘strategy’ and ‘tactics’. Learn how to use tools and data for strategic planning, so you can offer clients more accurate results.
Competitive advantage and marketing strategy frameworks (30th April 2026)
Make the distinction between business, marketing and brand strategy. Identify your clients’ strategic advantage and how to leverage this to win them more business.
Acquiring and retaining strategic marketing clients (7th May 2026)
Understand your potential clients and their budgets. Distinguish between ‘light’ and ‘heavy’ buyers to hone your clients’ customer acquisition and retention strategies.
Evaluating your strategy and when to change track (14th May 2026)
Identify the KPIs you need to track strategic success. Know when a strategy is no longer working and how (and when) to change track, so you can help your clients adapt to changing market conditions.
Sales session agenda (21st May)
Sales & Marketing Working in Harmony
This section focusses on ensuring marketing and sales are delivering to your targets. We help you break down your sales funnel to ensure you understand exactly what you need to deliver, at each stage of your pipeline, to achieve your growth targets. We will focus on lead scoring, ICP nurture programmes and new business tactics that work in a challenging market. You’ll leave with understanding of the tactics, approach and what areas you need to focus on to help you achieve the growth targets set for your agency.
New Business Culture That Drives Results
New Business is no longer the premise of one individual. It has repercussions across the business, and can impact the fine line between delivering for clients and winning new business. This session helps you define the roles in your agency more clearly, build out a partnership and client referral schemes that scale, and build and report on the KPIs that matter to show where the opportunities and challenges lie within your pipeline. You’ll build a RACI model for new business and client expansion that works for your business.
Win Without Pitching
So many pitches end in failure because you have not qualified the opportunity properly. This session helps you master qualification (so you stop wasting time on bad-fit opportunities), sharpen your storytelling, deepen client insight and review your pitch approach honestly. You’ll audit your last couple of pitches and identify exactly where issues lie and how to fix it.
Meet the tutors
Bethan Vincent
Bethan has worked both agency and client side and is a frequent speaker at agency events like MozCon and BrightonSEO. She’s led B2B marketing teams in a number of technology businesses, and as an entrepreneur, knows the challenges of building a successful business. She brings a well-informed perspective on how the agency – client relationship is evolving, and how tech is reshaping the world of marketing, impacting customer behaviour along the way. Bethan has run training sessions at events such as Women in Tech SEO London and contributed to entrepreneurship and marketing course content for institutions like the University of York.
Jon Paget
Jon is a global marketing strategist with a keen interest in how innovation and technology drive the evolution of future-ready brands. In addition to his consultancy work, he lectures in Marketing at both Falmouth University – home to the UK’s top-ranked course for creative advertising and strategy-focused graduates – and the University of Exeter. Jon’s experience spans a range of digital agencies, where he has held both consultancy and client-side roles, most recently leading brand repositioning and growth initiatives for several full-service agencies.
Paddy Woods
Paddy is a commercial and marketing leader with 25+ years’ experience across agencies, consultancies and client-side roles. As Founder of Fuse, he helps agency leaders strengthen new-business pipelines and build sustainable growth. He’s driven significant revenue growth, led global programmes, and regularly contributes to industry discussions on new business strategies and tactics.
How we add value for our clients
Success stories are best told in the words of their subjects. Here’s what some of our clients have to say about working with Open Velocity.
