Tag: research report
From Boom-2-Bust: why are B2B organisations less confident about long-term success
Confidence is a fickle thing. You can’t put your finger on it, own it, or buy it, but you can definitely sense when a business has...
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Report: Marketing Vulnerabilities in Tech and IP-led Companies
Optimism is an essential ingredient for any company, but high confidence needs to translate into on-the-ground focus on the right activities and actions to feed success....
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