Tag: Positioning & Differentiation
What’s the next big thing in B2B marketing?
This is the question on everyone’s lips. Every B2B brand is searching for the next big opportunity as buyer journeys and attitudes have significantly changed post-COVID....
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How to win by offering less: the case of the over-served customer
Differentiation. Competitive advantage. Unique selling point. Added value. These are all incredibly important phrases that underpin the successful marketing strategies adopted by many brands and businesses....
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