Tag: Positioning & Differentiation

How to win by offering less: the case of the over-served customer

Differentiation. Competitive advantage. Unique selling point. Added value. These are all incredibly important phrases that underpin the successful marketing strategies adopted by many brands and businesses....

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Brand Over Business: The Best Investment You Will Make In 2024

It takes just 7 seconds to create a first impression. Now, consider the vast array of brands your ideal customer encounters daily – from scrolling through...

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