Tag: Marketing Growth Plans

Report: Marketing Vulnerabilities in Tech and IP-led Companies
Optimism is an essential ingredient for any company, but high confidence needs to translate into on-the-ground focus on the right activities and actions to feed success....
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How to win by offering less: the case of the over-served customer
Differentiation. Competitive advantage. Unique selling point. Added value. These are all incredibly important phrases that underpin the successful marketing strategies adopted by many brands and businesses....
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