Thank you for downloading our research report,
‘Marketing Vulnerabilities in Tech and IP-led Companies’
The PDF has been sent to the email address you provided.
The hidden differentiation tax you pay on your business growth – The Growth Tax Newsletter #3
It’s been a big week for Jaguar. Their colourful re-brand and new ad has been widely criticised, being more reminiscent of a Paris fashion label than...
Read more
The hidden efficiency tax you pay on your business growth – The Growth Tax Newsletter #2
Taxes are THE hot topic right now, with the new Chancellor’s first budget hot off the press, and lots of talk about winners and losers as...
Read more
Digitising Service Economies: from idea to scale-up #71
Andy Callaghan was an experienced programmer and musician when we realised there was a significant gap in the music studio booking experience. Everything was either managed...
Read more
Open Velocity’s Bethan Vincent wins IoD Start-up and Young Director of the Year award
Bethan Vincent, founder and Managing Partner of marketing strategy consultancy Open Velocity, has won Start-up and Young Director of the Year at the Institute of Director’s...
Read more
From Boom-2-Bust: why are B2B organisations less confident about long-term success
Confidence is a fickle thing. You can’t put your finger on it, own it, or buy it, but you can definitely sense when a business has...
Read more
Introducing the hidden taxes you are paying on your business growth – The Growth Tax Newsletter #1
Are you feeling confident about hitting your growth goals in the next 12 months? What about the next five years? Our latest research report has found...
Read more
Are Tech Marketers Practicing What We Preach?
We talked to 117 senior business leaders in organisations where technology or proprietary IP is a key source of competitive advantage, assessing current confidence levels, marketing...
Read more
Investing in our Future: Can capitalism save the planet? #70
Can capitalism and financial markets be a force for good? Rob Gardner certainly thinks so. Rob Gardner has a background in investment banking and pension funds,...
Read more
Report: Marketing Vulnerabilities in Tech and IP-led Companies
Optimism is an essential ingredient for any company, but high confidence needs to translate into on-the-ground focus on the right activities and actions to feed success....
Read more