Accelerate your strategic skills
For years, agency leaders have aspired to become indispensable strategic partners to their clients, unlocking more fulfilling and profitable relationships through deeper trust and collaboration. However, the agency landscape in 2025 is more challenging than ever. Winning new business remains the single biggest struggle for most firms, profitability margins are under intense strain and […]
Webinar: Hot or Not? Marketing Trends for 2025 Stress Tested
It’s that time of year when everyone has been talking about what’s going to be ‘hot’ in marketing in 2025 and how we can all reap the benefits of jumping on the ‘top five’ bandwagons. But how do you know if they’re really going to help you to grow your business this year? We know. […]
Are Tech Marketers Practicing What We Preach?
We talked to 117 senior business leaders in organisations where technology or proprietary IP is a key source of competitive advantage, assessing current confidence levels, marketing approaches and capabilities to understand how marketing good practice is helping drive business success and answer a key question: Are tech companies following marketing best practices? Despite marketers understanding […]
Three marketing trends that will affect your growth
Last year was very hard for many businesses, with AIM’s performance vs the FTSE 100 as evidence that small businesses are struggling most of all. According to Layoffs. FYI, the UK tech sector saw 2,000 people lose their jobs in 2022 as companies cut costs, following a trend inherited from the US. With chinks of […]
What you need to know about the GA4 transition
We’ve known for a while that Google was due to retire Universal Analytics in July of 2023 and replace it with its successor, Google Analytics 4. It’s a very different analytics tool to what many business owners and marketers are used to – with different data collection methods, different metrics and new AI-powered features. In […]
Using B2C Strategies to Build your B2B Pipeline
Written by Jon Paget. Historically labelled the less glamorous sibling (to B2C), B2B businesses have long been told that lead gen trumps brand building, buying cycles are long not short, and decision makers are less emotionally influenced and more value led. These long held views are changing and B2B is catching up. In fact it’s […]
What do business leaders really need to know about data?
Written By Jon Paget. It’s a (very) long held view that businesses should be “data-led” or “data-enabled”; buzz words that mean very different things to different people and don’t translate well between industries. Take a SaaS business and a manufacturer; both highly reliant on tech and efficiency, but both having very different data requirements, data structures, […]
How to set your pricing strategy
Written by Jon Paget. As part of our monthly webinar series (subscribe in the footer to hear about future webinars), we spoke to JT Bowlin about pricing strategy. JT has spent his entire career focused on pricing and was the perfect person to talk about this topic – a subject that often comes up when […]
You’ve done a competitor analysis, now what?
It’s so easy for a competitor analysis to end up being a time-consuming process that doesn’t deliver any real value. Pages of detailed information can be nothing more than context in a business plan or marketing strategy presentation unless there are some steps put in place to turn it into actionable insight. To achieve this, […]
Can ChatGPT and other AI be used in marketing and if so, how?
Written By Jon Paget. Leveraging AI in marketing Inspired by a number of conversations among the team, we recently held a webinar on whether AI – and specifically ChatGPT – could, and should, be used in marketing. Jon Paget and Bethan Vincent from Open Velocity were joined by Katie Thompson of Katie Lingo to discuss just […]