From Boom-2-Bust: why are B2B organisations less confident about long-term success
Confidence is a fickle thing. You can’t put your finger on it, own it, or buy it, but you can definitely sense when a business has it. Confidence within a business underpins longer term decision making; people are hired, investments are made and services and products are brought to market based on its existence. Without […]
Report: Marketing Vulnerabilities in Tech and IP-led Companies
Optimism is an essential ingredient for any company, but high confidence needs to translate into on-the-ground focus on the right activities and actions to feed success. We talked to 117 senior business leaders in organisations where technology or proprietary IP is a key source of competitive advantage, the types of business we support with our […]
The five marketing trends that almost no one is talking about
Ask any business owner or senior marketer and they’ll tell you the same thing. Putting a name to a business, brand or product can be difficult. Often the best question to start with is why are we doing what we’re doing? As with many business founders, my own experiences of working in other businesses gave […]