Author: Jon Paget

What you need to know about the GA4 transition

We’ve known for a while that Google was due to retire Universal Analytics in July of 2023 and replace it with its successor, Google Analytics 4....

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Is your marketing building trust in your brand?

Research by GWI and Edelman has indicated how trust is a commodity in increasingly short supply. Governments, banks, big brands, news organisations and social media companies...

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