Case Study

Algomarketing

Company Profile

Founded: 2018

Business type: MarTech & Consultancy

Engagement goals: Define positioning, messaging and GTM strategy

Collaborating with: C-Suite (CEO, CCO and CRO)

Service: Positioning, messaging and GTM strategy

Find out more: Algomarketing

The Challenge

Algo is a global marketing operations and technology consultancy helping enterprise B2B marketing teams unlock more revenue through scaling skills and people, optimising outcomes and automating processes.

Despite £7m in annual revenue through a land and expand strategy with two cornerstone clients, Algo had no internal consensus on its positioning or messaging. The business also lacked a convincing external market surface area, with a poor website and fragmented social presence. In essence the business was struggling to define their identity and communicate their unique position in the market.

The Process

We worked with Algo’s executive team to define and refine the business’ positioning with a view to putting its strengths front and centre. We started with Algo’s context – running competitor research, internal stakeholder interviews and gathering customer feedback. This fed into a positioning statement that provided a clear basis for messaging development. As part of the positioning exercise, we also helped Algo define its target audience and ICP, which provided the next phase of work, go-to-market strategy development.

The Results

  • Clarity on on positioning and messaging that resonated with Algo’s target audience: marketing leaders at Tier 1 enterprise technology companies.

 

  • Foundational copy developed for the new website.

 

  • The development of a full 6-month go-to-market strategy, including a full marketing plan, marketing budget and resource profile.

Let’s chat

A conversation costs nothing – why not see where it takes you?

Our experts would love to know more about your business, and to help you identify opportunities to remove obstacles and drive long-term, profitable growth.

Get in touch using the form, or drop us a message at hello@openvelocity.co.uk